How Shanti Grossman Built a 7-Figure Business in 9 Months | FreeMind Network Podcast
FreeMind Network
In this episode of the FreeMind Network Podcast, we dive into the incredible journey of Shanti Grossman, founder of A Brighter Year, an adult coloring book brand that skyrocketed to a seven-figure business in just nine months. Shanti shares her entrepreneurial journey, the challenges of launching during the COVID-19 pandemic, and how she leveraged TikTok Shop, Amazon, and social media to scale her business.
She also talks about the lessons learned from running a hands-on party decoration business, selling it in a way that aligns with her values, and how she cracked the TikTok algorithm to go viral overnight. If you are an aspiring entrepreneur, business owner, or creator, this episode is packed with insights on social media marketing, persistence, and scaling a business efficiently.
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Timestamps:
00:00 – Introduction to Shanti Grossman
05:32 – Launching a business during the pandemic
12:45 – Managing multiple businesses while raising kids
18:30 – Scaling strategies for a hands-off business model
25:10 – The viral TikTok strategy that changed everything
33:00 – Selling a business with a social impact approach
41:50 – Final thoughts and business advice
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